Wednesday, August 12, 2009

Managing Higher Education on LinkedIn

We're not teachers or professional educators. We're what are commonly called "content experts" -- another word for the people that write the books that more than a thousand colleges and universitires around the United States use to teach their students Adobe applications. More accurately, our books are used to impart real-world skills to students that will soon find themselves in a very competitive and challenging field. One where success can not only mean considerable revenue, but the ability to do what you truly love to do; design and produce excellent creative.

Because we're not on campus (except for the presence of our books), we try hard to keep abreast of exactly what professional instructors and educators ARE doing. One of our finest and most reliable resources is a professor named Keith Hampson. Keith publishes a LinkedIn blog called Higher Education Management

Considering the vast educational resources available on LinkedIn, (our favorite of all being Dr. Hampson's excellent and continually updated site), we would be surprised if you're not already a member. You'll need to request an invitation (as is often the case with these sorts of focused and moderated groups), but if you "mention our name" we're pretty sure Professor Keith will approve you in no time :)

Subjects on the site are outside the realm of graphic arts -- rather focusing on the real management issues facing our customers. In our world, it's not the students using our books that are our ultimate client; it's the professor that adopts them.

The Team at Against The Clock